


Applicants need to be public figures, such as brands, celebs, or influencers in order to receive the blue checkmark verification. One of the main factors they consider is if there’s a high probability of the accounts being impersonated. When someone makes a verification request, Instagram takes into account a variety of factors in determining whether or not to grant the verified blue badge.
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And for those that have the sticker, it means that the account has gone through a series of manual verification checks by Instagram itself. Instagram first allowed users to request for verification in August 2018. This is to help ensure that Instagram users are dealing with authentic brands and people that they want to follow. Instagram offers a verification check for accounts representing well-known brands and influencers where there is a high likelihood of the account being impersonated. Instagram verification prevents impersonation, which is why it’s reserved for celebrities, global brands, and public figures. The badge has one simple purpose, and that is to show that the user is an official profile. What does the Instagram Blue Checkmark mean?Īlso known as the Instagram verified sticker, the blue checkmark appears next to the account name, as well as in searches, and when the Instagram account owner comments on posts. Can I Still Show that I am Authentic if I Can’t Get Verified?.Instagram Verification Mistakes to Avoid.
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